ARIANNE VIVIEN BEKESI
My name is Arianne Vivien Bekesi, a Hungarian student at Istituto Marangoni Milano, specializing in Communication, Promotion, and Digital Media. I am passionate about digital innovation, fashion, and the power of storytelling through emerging technologies.
What defines me most is my ability to learn quickly and adapt even faster. I'm a naturally curious and self-motivated person — whether it's coding, designing interiors using AI, or creating NFTs, I actively seek out new challenges and independently learn the tools needed to overcome them. My journey into AI-generated art and design began with curiosity and has grown into a true creative passion, which I now incorporate into both strategic and visual projects. I thrive in fast-paced environments, think analytically, and manage multiple tasks with ease. With a strong sense of aesthetics, I work well in teams and bring excellent communication and interpersonal skills to every collaboration. I’m also proficient in Microsoft Word, Excel, PowerPoint, and Access, which I use confidently in both creative and administrative tasks.
At Istituto Marangoni, I’ve had the opportunity to work on several real-world case studies and industry collaborations. My team, and I developed innovative marketing strategies for Golden Goose, conducted in-depth brand analysis and communication planning for Isabel Marant, created a fashion magazine and most notably, took part in an industry project with Giorgio Armani. For the Armani team, I created AI-driven creative concepts and visual propositions for an upcoming campaign — a project that allowed me to merge technology with luxury branding in a forward-thinking way.
These experiences have sharpened my creative thinking, strategic mindset, and collaborative skills. I thrive in team environments where I can contribute energy, adaptability, and strong problem-solving abilities.
Outside the classroom, I have a deep-rooted love for movement and performance. I competed in go-kart racing as a child and practiced twirling baton majorette for 14 years, earning a silver medal at the World Championships and four European Championship titles. Today, I stay active through tennis, hiking, and constantly challenging myself to step out of my comfort zone.
This portfolio is a reflection of my interdisciplinary approach — bridging creativity, business, and technology — and my drive to continuously learn, grow, and create.
AI ART
In this section, I present a selection of AI-generated interior and exterior design concepts. My work in this area involves utilizing AI to conceptualize and create immersive environments, offering innovative perspectives in architectural visualization. The goal is to push the boundaries of conventional design, exploring unique aesthetics, textures, and spatial compositions. This collection demonstrates AI's potential to reimagine spaces with both precision and artistic vision. Each concept reflects values of minimalism, tranquility, and a sense of peace — creating environments that inspire calm and thoughtful living.
These pictures were entirely generated by me using AI, without the use of any stock footage or photography. It was created exclusively for academic purposes.
Industry Project with Giorgio Armani
One of the highlights of my portfolio is my industry collaboration with Giorgio Armani, where I leveraged AI-generated visuals to create a series of compelling images and videos. This project involved merging AI artistry with the luxury fashion brand’s aesthetic, producing a collection that aligns with Armani’s timeless elegance while incorporating cutting-edge digital innovation. My AI-generated visuals explore fashion, texture, and branding, demonstrating the potential of AI in redefining creative direction in high-end fashion marketing.
These pictures were entirely generated by me using AI, without the use of any stock footage or photography. It was created exclusively for academic purposes.
THE CAMPAIGN PROPOSITION
We also aimed to highlight diversity and inclusivity by featuring families of all backgrounds, emphasizing that The Jacket is a versatile piece designed for everyone — regardless of age, gender, or identity. These pictures were entirely generated by me using AI, without the use of any stock footage or photography. It was created exclusively for academic purposes.
This video was entirely generated by me using AI, without the use of any stock footage or photography. It was created exclusively for academic purposes
Giorgio Armani - Threads of Time
Our concept is built around The Jacket — a timeless and iconic piece designed to be passed down through generations. Its outstanding quality serves as a bridge between Gen Z and the heritage of Giorgio Armani, creating a lasting connection through style and legacy. The Jacket by Giorgio Armani embodies timeless elegance and quiet power — a piece that transcends age and gender, ready to be passed from grandfather to granddaughter, mother to daughter, father to son. To capture this essence, we conceptualized an emotional campaign centered on family, love, and the bonds that connect us.
MARKETING ANALYSIS OF GOLDEN GOOSE
At Istituto Marangoni, I’ve had the opportunity to work on several real-world case studies and industry collaborations. As part of a team, I developed a new marketing strategy for Golden Goose, following an in-depth research phase. We conducted extensive market and segment research, combining both quantitative and qualitative methods, performed a full SWOT analysis, and examined existing communication strategies to identify areas for growth. This comprehensive groundwork allowed us to propose innovative, insight-driven solutions tailored to the brand’s identity and future direction.
I also participated in a detailed brand analysis for Isabel Marant, and most notably, took part in an industry project with Giorgio Armani. For the Armani team, I created AI-powered creative concepts and visual propositions for an upcoming campaign — a project that allowed me to merge technology with luxury branding in a forward-thinking way. The project was made by me, Chi Chen, Ilgin Bulutdagitan, Mary Therese Eleonor Duterte and Giuliana Petti.
ISABEL MARANT ANALYSIS
I also conducted a fashion communication research project focused on Isabel Marant. This involved a full strategic analysis including an internal audit, external audit, strategic planning, and the development of an implementation plan for a new communication strategy. The project explored brand positioning, competitive analysis, and creative direction — providing a structured yet imaginative proposal for elevating the brand’s market presence. This project was made by me, Mary Therese Elenor Duterte, Giuliana Petti and Nadja Bojovic.
NFT CREATION
In 2022, I created a collection of 500 unique NFTs called “GattoPunks” inspired by the iconic CryptoPunks series, known for their pixelated aesthetic and historic role in the evolution of blockchain-based digital art. CryptoPunks was one of the earliest and most influential NFT projects, with some pieces selling for over $11 million, shaping the rise of digital collectibles on the Ethereum blockchain.
My own project centered on a custom-designed, pixelated cat character, illustrated in various colorways and styles. I created individual PNG assets — including different fur tones, clothing, headwear, sunglasses, jewelry, cigarettes, and background variations — and developed a Node.js script to randomly generate 500 unique combinations. Each piece was one-of-a-kind.
The collection was published on OpenSea, allowing me to navigate the full process of NFT creation and launch: from visual design and procedural generation to minting and listing on a decentralized marketplace. Although the project didn’t result in sales, it was a valuable learning experience in digital art production, smart contracts, and the broader Web3 ecosystem. It gave me firsthand insight into the creative and technical demands of launching a blockchain-based art project in a highly saturated market.
The NFTs I created were made using a layer-based image generation process, similar to how digital stickers or transparencies are stacked on top of each other to create a complete image.
I started by designing a base character — in my case, a pixelated cat — and then created individual PNG files for different visual elements like hats, sunglasses, clothes, jewelry, and backgrounds. Each of these elements was saved as a separate transparent image layer, kind of like ingredients in a recipe.
For example:
One PNG might be on the cat’s head
Another could be sunglasses
Another could be a grey hoodie
Another could be a green background
These pieces don’t mean much on their own, but when stacked in the right order, they form a full character with a complete look.
I used a script written in Node.js, a programming language, to randomly combine these layers — kind of like rolling a dice for each part. The code would choose one head accessory, one background, one outfit, etc., and stack them on top of each other to create a new, unique character. I repeated this process 500 times, generating 500 different cats, each with a random combination of traits.
These final images were then exported as complete PNG files, and each one became an NFT, or non-fungible token.
THE CATS
THE CLOTHES
THE HEAD ACCESSORIES
EYEWEAR
OTHER ACCESSORIES
BACKGROUNDS
THE FINAL PRODUCT (examples)
School Magazine Project: AI-Driven Editorial Design
For this project, me and my group created a 100-page magazine named “Vanguard” as part of my coursework at Istituto Marangoni Milan. Every aspect of the magazine—from the editorial design to the advertisements—was developed using AI tools. This project allowed me to integrate AI-generated graphics into editorial layouts, branding strategies, and advertising concepts, showcasing my ability to merge AI with traditional publishing formats. The result is a cohesive, visually compelling magazine that highlights AI’s role in modern communication, promotion, and marketing design. The pictures were inspired by the brands’ latest campaigns.
These pictures were entirely generated by me using AI, without the use of any stock footage or photography. It was created exclusively for academic purposes.